MGM AND PANTONE COLOR INSTITUTE UNVEIL BRAND NEW SHADE OF PINK INSPIRED BY ICONIC PINK PANTHER CHARACTER
Pink Panther Pink is a Magnetic New Color that Captures the Character’s Playful Spirit
June 11, 2020 – Metro Goldwyn Mayer (MGM), a leading entertainment company focused on the production of premium film and television content across platforms, and Pantone, the global authority on color, today unveiled the first ever Pink Panther Pink color, a vibrant and playful unique pink shade inspired by MGM’s iconic character. According to a recent brand study, Pink Panther’s signature pink hue is his most recognizable attribute, so when creating the new color, it was important for MGM and Pantone to stay true to Pink Panther’s roots, while also developing a tone that refreshes the character for the 21st century.
The new Pink Panther pink shade, a vibrant hue with undertones of blue and yellow, not only embodies the playful, charismatic and charming aspects of Pink Panther’s personality, it also enhances the character’s famously smooth style that has helped to establish his place in the larger cultural zeitgeist, including recent collaborations with top fashion and retail brands like H&M, Zara, Mimi Wade, South Korean Apparel brand Stereo Vinyls, and UK beauty brand Peaches & Cream. Pink Panther Pink captures Pink Panther’s irreverent charm and sophistication, conveying the signature ultra-cool style of this loveable prankster whose clever ability to outsmart his rivals endlessly captivates.
Robert Marick, MGM’s Executive Vice President Global Consumer Products and Experiences, said, “Pink Panther is an iconic character and classic brand that has been admired by audiences of all ages for decades, for both his suave elegance and whimsical charisma. Pantone really understood our desire to stay authentic to the character with this new partnership, and together we’ve created a captivating and vibrant shade of pink that will not only appeal to existing fans of the brand, but also help introduce the character to an entirely new generation of passionate and engaged consumers.”
Laurie Pressman, Vice-President Pantone Color Institute, said, “We were honored to collaborate with MGM on the development of this new special pink hue for Pink Panther. As an iconic character beloved by all, it was important that we develop a pink shade truly emblematic of Pink Panther’s spirited nature, one that celebrates the legacy of this ingenious comic hero as well as the future. The new Pink Panther pink captures Pink Panther’s irreverent charm and suave sophistication, conveying the signature ultra-cool style of this lovable prankster.
The Pantone collaboration comes on the heels of recent accolades for the Pink Panther property, including the Bologna Licensing Award 2019 for Best Kids Licensed Fashion Project for a collaboration with the clothing brand Monnalisa, as well as an HBA 2020 Licensing International Excellence Award for a collaboration with beauty brand Peaches & Cream.
MGM’s iconic character, Pink Panther, started life in the front and end credits of the legendary detective series of the same name more than 50 years ago. Its popularity spawned TV series, specials, comics, merchandise and has even become associated with the color pink worldwide. Pink Panther continues to be discovered by new generations and remains one of MGM’s most well-known franchises due to its captivating charm that appeals to all ages.