SAN DIEGO, CA (September 3, 2020) – As retailers rise to the occasion in facing this year’s many challenges, IDW Publishing will renew its pledge to support Direct Market comic retailers by extending full returnability on all new releases through at least the end of 2020, not just through the end of summer as previously announced, and removing all associated fees for the foreseeable future.
These guarantees help to provide comic specialty shops a risk-free opportunity to stock new launches and other key IDW releases — which allows retailers to order with confidence and to gauge customer demand effectively.
IDW is upholding its original pledge to aggressively promote store traffic via social media initiatives, email messaging to subscribers, and additional means of customer outreach in order to further support the comic shops taking advantage of the risk-free returnable programs.
“When comics historians look back at 2020, they’ll reflect on how our industry survived thanks to the unmatched determination, customer service, and on-the-spot innovations of comic shop retailers,” says Jerry Bennington, IDW’s President. “It’s important during these challenging times to make the process of ordering and stocking products easier for our retail partners. Their success keeps an entire industry alive.”