Stamford, Conn., May 1, 2019 — The XFL has selected Elevate Sports Ventures to guide and support ticket sales for the league’s eight teams. The two-year agreement also sets Elevate as the league’s first Business Solutions Partner. Elevate – a joint venture of the San Francisco 49ers, Harris Blitzer Sports and Entertainment, Ticketmaster, Live Nation and the Oakview Group – will design, implement and manage database marketing and ticket sales strategies for the XFL’s teams in Dallas, Houston, Los Angeles, New York, St. Louis, Seattle, Tampa, and Washington D.C. The XFL launches the weekend of February 8-9, 2020.
The goal of the partnership is to bring the XFL to market efficiently and through the use of data-driven sales and digital marketing strategies and applications. Elevate will manage the day-to-day ticket sales effort in each of the XFL’s eight markets, working closely with each XFL team president and supplementing the skills of the team business operations group at the XFL league office in Stamford.
“We’re proud to welcome Elevate to the XFL family,” said Jeffrey Pollack, XFL President and COO. “With Al Guido, the rest of the Elevate team, and all of their partners equally committed to our cause and with important seats at our table, we’re even more confident in our ability to launch effectively.”
“Everyone at Elevate Sports Ventures, and each of our partners, is honored to receive this appointment from the XFL,” said Al Guido, CEO of Elevate Sports Ventures. “We are eager to use our well-honed experience in analytics-based sales and data-driven marketing on the league’s behalf, and for the benefit of what will be the XFL’s new and growing fanbase. We see incredible potential in this venture and are inspired to be working with Vince McMahon, Oliver Luck, Jeffrey Pollack, and the entire XFL team.”