Small press publishers: What makes the difference between an item that will get news coverage, previews, and interviews and what doesn’t? A lot of publishers have no idea what to submit to the press, how to submit it, or why they are being overlooked for coverage. Comics journalist Rik Offenberger (First Comics News, Archie Comics) moderates this panel on just what it takes to get coverage, with the comic journalists themselves telling you what they are looking for in your submission. Panelists include (in alphabetical order) Chris Arrant (Newsarama), Peter Breau (Second Sight Publishing), Tim Chizmar (First Comics News, Fangoria), Jason LiVecchi (NBC News), Alex Raymond (Monstar, Hollywood Gone Geek), Francis Sky (First Comics News), and Josh Waldrop (Red Gorilla Comics). Find out what it takes to self-promote and make a significant impact on your ability to sell your comic.