Trailblazing Female-Focused Sports Apparel Brand To Launch New Products Ahead Of SummerSlam®
LOS ANGELES – July 25, 2025 – WEAR by Erin Andrews and WWE, part of TKO Group Holdings (NYSE: TKO), today announced a multi-year agreement to introduce a new women’s sportswear collection celebrating WWE Premium Live Events and Superstars. The partnership marks a significant expansion for WEAR as the brand broadens its reach into new sectors across sports and entertainment.
At launch, ahead of SummerSlam – taking place Saturday, August 2 and Sunday, August 3 at MetLife Stadium in New Jersey – the collection will include a variety of WEAR’s fan-favorite jackets, t-shirts, sweatshirts, crop tops, and more, celebrating WWE Superstars Nikki Bella, Rhea Ripley and Cody Rhodes, as well as staple pieces that celebrate the iconic WWE brand and the summer’s biggest event, SummerSlam. The eye-catching designs and effortlessly versatile style make the WEAR by Erin Andrews x WWE collection a closet staple for any fan.
“WEAR by Erin Andrews was created to give women a stylish, authentic way to show off and celebrate their fandom. As we kick off this partnership with the WWE, we take another step forward in serving an even wider audience of female sports fans while celebrating the passionate, bold energy of the WWE Universe,” said Erin Andrews, founder of WEAR by Erin Andrews. “I’m thrilled we can now offer our fan-favorite WEAR gear to women who want to support their favorite Superstars without compromising on style.”
The product lineup includes a selection of signature, WEAR by Erin Andrews staples including the Vintage Tee, the Muscle Tank, the Tonal Bomber, the Hooded Denim Jacket, the Lace Up Hoodie, and the Cropped Long Sleeve. The officially licensed collection will be available online at WWEShop.com, Fanatics.com, and on-site at select WWE Premium Live Events starting on July 25, 2025, just in time for SummerSlam.
Since its inception, WEAR by Erin Andrews has become a fan-favorite sports apparel brand, spotted on some of the most stylish women in the stands including Taylor Swift, Kelly Clarkson, Alix Earle, Miranda Lambert, Kaley Cuoco, and Olivia Culpo, with fans across the NFL, NHL, MLB, NBA, NCAA and more.
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