Smile: For The Camera # 1
Writer: Hannah Rose May
Artist: Marina Puglia
Colorist: Dearbhla Kelly
Letterer: Brian Kolek
Cover Date: February 2026
Rating: 8/10
This week, I will review issue number one of “Smile: For The Camera” from IDW Dark Publishing, serving as a prequel to the popular “Smile” film franchise.
It follows five young international models arriving in New York City for Fashion Month in 2005, ready to endure four intense weeks of runway shows, press, and camera scrutiny as they pursue fame. The girls quickly form bonds—until one begins to unravel under pressure. Unbeknownst to everyone, she is possessed by an entity intent on destruction and pain, aiming to devastate lives through its horrifying visions. The series is likely to appeal to “Smile” fans with its fast pace and buildup to horror, blending elements reminiscent of “America’s Next Top Model” and “American Horror Story,” which is enhanced by Hannah Rose May’s sharp, edgy dialogue that complements the horror atmosphere. The story deftly explores themes of ambition and discovery while giving the characters distinct personalities. May’s insights into the modeling world deepen the narrative, making the horror element more frightening when it appears, leaning on tension over typical scare tactics. Because the horror roots itself in the ruthless fashion industry before the “Smile” elements emerge, the series successfully establishes its own identity. Miriana Puglia’s artwork heightens the body horror visuals, pairing effectively with May’s writing to deliver a compelling addition to the “Smile” universe—showing how horror can be powerful when it chooses the right moment to shock.
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