With the help of the Man of Steel, Old Spice set up an activation outside the San Diego Convention center this past weekend during Comic-Con. The activation helped to spread the word out about their “Man of Tomorrow” scented deodorant.
Attendees had the opportunity to take part in photo ops that included a special “capsule” where they could show off their own superhero poses and receive their own bar of “Man of Tomorrow” deodorant.
At the second photo op, attendees could pose and have their own take on the iconic “Action Comics #1” cover that introduced Superman to the world.
After waiting in line and taking photos, attendees were able to take a breather on the couches provided. They could also take part in the “Freshness Faceoff,” a special AR game on their phones where attendees compete and compare their scores against other attendees for the highest one of the convention weekend.
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