Mattel Opens the Vault for “12 Days of Fandom,” Offering Fans

Exclusive, Must-Have Collections From Iconic Properties Leading Up to SDCC


Featuring Celebrated Properties including Masters of the Universe, Monster High,

WWE, Jurassic World and More with Activities including Panels,

Special Guest Appearances, Signings and Giveaways


EL SEGUNDO, Calif. (July 7, 2022) – Mattel, Inc. (NASDAQ: MAT) announced today its return to San Diego Comic-Con (SDCC) from July 21 to July 24! The brand’s presence at the highly anticipated pop culture event will include panels, special guest appearances, product showcases and more at Booths #3029 and #2945. In celebration of fan-favorite properties, activities will spotlight Masters of the Universe, Monster High, WWE, Jurassic World and more.


“We’ve been eager to return to SDCC and we can’t wait for fans to take part in the thrilling experiences we have lined up,” said PJ Lewis, VP and Global Head of Action Figures at Mattel. “With our return to this iconic in-person event, the Mattel team set an early goal to create the most unforgettable Comic-Con 2022 for our fans. We will absolutely deliver the most fully immersive experiences that will live long after their time at SDCC.”


Kicking off the SDCC celebration on July 11, Mattel Creations will open the vault and offer exclusive drops during “12 Days of Fandom. The fan-first celebration will unveil the latest collectibles from a variety of iconic properties and offer fans a 288-hour sale of the 2022 line up. Fans can stay up to date with daily announcements by visiting


Mattel SDCC Fan Firsts:


  • WWE Superstar Meet & Greet (Photos Only)

Thursday, July 21 / 1:15 – 2:15 PM PT (Mattel Booth #3029)

Visit the Mattel booth for a photo meet and greet with WWE Superstars! SDCC WWE collector posters will be available at the booth during the event. Limited quantities available.


  • Masters of the Universe x Cryptoys: Poster Signing

Friday, July 22 / 1:00-2:00 PM PT (Mattel Booth #3029)

Meet artists from OnChain Studios as they sign exclusive SDCC Masters of the Universe x Cryptoys posters featuring legendary characters He-Man, Skeletor, Battle Cat and more reimagined as collectible toy NFTs for the metaverse. Don’t miss picking up exclusive SDCC lapel pins at the booth all weekend long and be sure to scan a QR code to register for an exclusive SDCC NFT gift.


  • Monster High Designer Signing

Saturday, July 23 / 2:00 – 3:00 PM PT (Mattel Booth #3029)

Meet Monster High designers as they sign exclusive SDCC Monster High Voltageous Frankie Stein posters. Don’t miss exclusive Monster High lapel pins and phone ring holders at the booth all weekend long, and snap a photo with your favorite original ghouls.


Mattel Celebratory Panels:


  • Mattel & WWE Elite Squad Fan Panel

Thursday, July 21 / 11:15 AM – 12:15 PM PT (Room: 6A)

The Mattel WWE Elite Squad defends their title as the Action Figure champions of San Diego Comic-Con with crowd-popping WWE action figure reveals and WWE Superstar surprise guests. Join hosts Sam Roberts and Ciampa for a star-studded panel, featuring Bill Miekina and Steve Ozer from the Mattel Design team, alongside WWE Superstars Cody Rhodes and Queen Zelina!


  • Masters of the Universe (MOTU) 40th Anniversary Fan Panel

Thursday, July 21 / 3:00 – 4:00 PM PT (Hall H)

Kevin Smith (Netflix’s Masters of the Universe: Revelation TM, Harvey Award winner) interviews some of the greats from MOTU’s history, including talent and creators from each era, spanning Toys, Film, TV and Publishing. Hear why MOTU has been a pop culture sensation for four decades and get a sneak peek at what’s to come with talent, including Kevin Smith, Dolph Lundgren, Tiffany Smith, Rob David, Pixel Dan & surprise guests!


  • Toys Find a Way: Behind the Scenes and Screams of Jurassic World Dinosaur Design

Friday, July 22 / 11:00 AM – 12 PM PT (Mattel Booth #3029)

With dinosaurs firmly in our world after the release of Jurassic World Dominion, the Mattel Jurassic World Design Team takes fans behind the curtain of creating the toys based on iconic dinosaurs from Jurassic World Dominion. Join the thrills with designers Rafael Bencosme, Chandra Hicks, Greg Murphy and Nikolai Dryuchin for a Q&A, first-ever product reveals, trivia and giveaways. Welcome to the Jurassic World Design Panel.



  • Masters of the Universe (MOTU) Design Panel

Friday, July 22 / 3:00-4:00 PM PT (Mattel Booth #3029)

Explore the secrets of Castle Grayskull as the minds behind the Masters of the Universe action figure line walk you through what’s next in Origins, Masterverse, MEGA and more. Hear from Damon Nee, Terence Higuchi, Sam Pak, Roy Juarez, Felipe Rojas and Robert Rudman as they detail firsthand the creative process that goes into making MOTU figures and packaging, tease upcoming releases, and answer your questions face-to-face. By the power of Grayskull!


  • Minecraft Diamond Level Design Panel

Saturday, July 23 / 11:00 AM – 12:00 PM PT (Mattel Booth #3029)

Join the Mattel Design Team and special guest Antti Meriluoto, Creative Lead Consumer Products at Mojang Studios, to step behind the curtain of the design journey and creation of the first-ever Minecraft action figure collector line – Diamond Level. Crafted with premium materials, Diamond Level is an ode to classic game play and the adult Minecraft fan who grew up with the game. To celebrate, we’re launching with an exclusive figure at San Diego Comic-Con.

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