Fruit Ninja, Jetpack Joyride, and the rest of Halfbrick’s gaming library get a behind-the-scenes treatment
with their first coffee table book and it’s available for pre-orders NOW.

July 26, 2018, Mt. Laurel, NJ: Dynamite Entertainment and Halfbrick Studios now bring mobile game fans the ultimate look inside one of the industry’s leading developers with The Art of Halfbrick! In order to better connect with millions of gaming fans, Dynamite has chosen to extend the pre-order period beyond retail and go directly to fans via Indiegogo.

Since 2001, the Australian game company Halfbrick Studios has been changing the mobile games scene. After seven years of making licensed games, Halfbrick took a chance and released Fruit Ninja to the world– and the world became obsessed with slicing cartoon fruit. Propelling themselves forward on the smash success of Fruit Ninja, Halfbrick released even more games that took the gaming community by storm. Featuring art from Jetpack Joyride, Monster Dash, Dan the Man, and more, this art book explores the rich collection of never before seen art that tells the story of a creative and ambitious company that never ceases to deliver fun and joy!

“We use crowdfunding to find better ways to reach our audience.” says Jay Spence, Director of Product Development for Dynamite Entertainment. “We’ve spent a long time assembling this book and it’s already going to press, so customers can be confident in their pre-order. In the world of modern gaming, fans spend a lot of time in a digital world. With Indiegogo, we want to make sure those fans are aware of this unique product and they have a direct resource for purchasing it using the digital tools they are accustomed to.”

View the Indiegogo pre-order page here: https://tinyurl.com/yd7ax3xz

Dynamite and Halfbrick have been working side-by-side for over a year to curate their vast history of gaming into one, comprehensive book. The Art of Halfbrick is scheduled for release in August 2018 but Dynamite is offering Indiegogo backers a special “pre-order price” they won’t see elsewhere.

Book details:

  • Large, hardcover format
  • 256 pages
  • Features on Fruit Ninja, Jetpack Joyride, and the rest of Halfbrick’s games.
  • Presenting sketches, game sprites, background art galleries, variant designs, and a textual history about the process.

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