Dynamite Extends Returnable Titles Through August for Retailers
July 8, Mt. Laurel, NJ: Dynamite extends all titles being returnable for retailers through August 2020, as stores across the country continue to reopen, recover and react to the evolving situations in their areas.
In March, Dynamite announced all titles through the pandemic and business shut downs would be returnable for retailers. This was done to decrease risk as retailers navigate through these challenges, and to give them confidence in ordering for a great comeback. The previously announced end date for the returns program was July. As conditions persist and some retailers continue to get back up and running fully, all titles up to those in stores August 26 are now included.
Dynamite stands with the direct market and hard-working comics retailers. In addition to making releases returnable, Dynamite has been continually running sales on graphic novels and other product categories. Release schedules were also shifted to make the pre-holiday July 1 a “Dynamite Day” with issues of five top titles released on the same day on an otherwise quiet week to ensure retailers had comics to generate as many sales as possible.
“The retailers in our industry currently have had it incredibly hard. Many went 2 months, and some more, without being able to have open stores. Fortunately, retailers have been able to stay open, but we know it hasn’t been easy for them. We want to help retailers as much as possible, and we’ve created a few programs. We’ve been releasing premium variant covers to retailers at the base cost so that they can capitalize to help make money, we’ve created deep discounts on our collections, and we’ve had our entire line returnable to date. We’re going to extend the returnability through the end of August,” said Nick Barrucci, Dynamite CEO and Publisher. “We’re here for our retailers. The industry is a family, and we will continue to grow together.”
The following titles scheduled for August release should be affected. Exact schedules are subject to change.
-Killing Red Sonja #3
-Nancy Drew & The Hardy Boys: The Death of Nancy Drew #3
-Red Sonja: Age of Chaos #6
-Death to the Army of Darkness #5
-Vampirella / Red Sonja #10
-Green Hornet #2
-Red Sonja #18
-Bettie Page #2
-The Boys: Dear Becky #4
-George R.R. Martin’s A Clash of Kings #6
-Killing Red Sonja #4
-Mars Attacks Red Sonja #1
-Sacred Six #3