David S. Goyer, Mark Waid, Jeff Lemire, Eric Heisserer & More On THE HERO TRADE Trade Paperback — Full Details Inside!I’m

THE HERO TRADE Trade Paperback cover by Joe Quesada and Richard Isanove
THE HERO TRADE will be the first-ever BAD IDEA trade paperback—and we’re blowing the doors off for it!

New York Times bestselling writer, Matt Kindt(BRZRKR) and living legend David Lapham’s (STRAY BULLETS) epic genre-bending saga of body horrorsuperhero deconstruction is getting the super-deluxe treatment with a massive 224 page special premium-showcase trade paperback!

Collecting:

  • All five (5) of the original smash-hit stories: HERO FOR SALE #1, A BRIEF CASE #1, THE BLOODY MESS #1, FABULOUS #1 and CINQ JET #1
  • The two-part feature-length blockbuster: PASSIVE/AGGRESSIVE
  • A brand-new, never-before-seen mind-benderof a story: BOOTLEG #1
  • The Emerald City Comic Con exclusiveadrenaline-fueled LIVE OR DIE #1
  • The three (3) mythology expanding follow-up stories: PAPARAZZO #1, SACRED HEART #1, and HUDSON #1
  • The much-anticipated sequel to the landmark first story—SELL OUT #1
  • The two-part HERO TRADE X HANK HOWARD crossover event with Robert Venditti
THE HERO TRADE: BOOTLEG #1 cover by David Lapham & Rico Renzi
And we’ve added extras galore!

BAD IDEA is proud to announce that the acclaimed filmmaker, screenwriter, and comic book creator, David S. Goyer, has graciously provided a brand-new introduction for THE HERO TRADE: HERO FOR SALEtrade paperback, which arrives in stores worldwide onJuly 9th.

The industry powerhouse is best known for writing the screenplays for a variety of blockbuster franchises including the seminal BLADE trilogy, Christopher Nolan’s groundbreaking DARK KNIGHT trilogy, and Zack Snyder’s box office-dominating MAN OF STEEL and BATMAN V SUPERMAN: DAWN OF JUSTICE films as well as his storied run writing the iconic JSA series alongside Geoff Johns.

His full introduction is included exclusively in THE HERO TRADE: HERO FOR SALE trade paperback but you can read an excerpt below, right now.

Spot illustration of David S. Goyer by David Lapham
“Lapham’s stark black-and-white art grounds the story in a grimy reality, stripping away the glamour and big torso/small head esthetic that so often defines superhero comics. Instead, we’re left with raw faces, battered knuckles, pot-bellies, and the palpable sense of lives lived on the edge. Kindt’s script, meanwhile, is as sly and subversive as anything in MIND MGMT, layering clever dialogue and unexpected twists with a keen eye for the absurdities of power, fame, and human frailty. The result is a book that skewers the conventions of the genre even as it revels in their possibilities. This is a book that extrapolates far beyond seminal post-modern works like Watchmen and Miracleman.”
We’ve also included custom endpapers that mimic the iconic trunk containing Captain Fabulous, or what’s left of him…

Plus, an in-depth, behind-the-scenes journey into The Making of THE HERO TRADE featuring never-before-seen alternate versions of classic stories, unused cover concepts, original black & white artwork, the full script to HERO FOR SALE, every HERO FOR SALE pencil page and every HERO FOR SALE ink page, all in their entirety, as well as unreleased character designs, rejected logo comps, two comprehensive prose pieces, a massive cover gallery, and enough hidden easter eggs to fill a conspiracy board.

Custom endpapers by David Lapham
And eagle eye’d readers will notice that we’ve gone in and remastered every story including re-lettering the first three stories—HERO FOR SALE #1, A BRIEF CASE #1, THE BLOODY MESS #1—from scratch to match the style of the later stories, and adding new artto both A BRIEF CASE #1 and the HERO TRADE X HANK HOWARD crossover!

Don’t miss one of the defining comic books of the decades. Don’t believe us, just see what superstar talents Jeff Lemire (BLACK HAMMER), MarkWaid (KINGDOM COME), Eric Heisserer (ARRIVAL), Pornsak Pichetshote (A GOOD ASIAN), KyleHiggins (RADIANT BLACK) & Borys Kit (THE HOLLYWOOD REPORTER) have to say:

*** THE HERO TRADE: HERO FOR SALE***
Written by MATT KINDT
Art by DAVID LAPHAM
Cover by JOE QUESADA
$12.99  |  224 PGS.
FOC JUNE 9, 2025 | ON SALE JULY 9, 2025
LUNAR CODE: 0525BD510

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