New Agency Aims to Help Publishers and Creative Talent Connect with Retailers
April 28, 2021, Los Angeles — Adam Philips, a longtime veteran of the comic book industry and former Director of Marketing Services at DC Comics, today announced the formation of Untold Stories Marketing, a new agency focusing on collaborating with comic book publishers and creative talent to connect with comic book retailers on new projects.
“Every month, publishers introduce dozens of new titles to the marketplace,” says Philips. “Numerous discussions with retailers have told me that if they knew more about upcoming comics series, they would place larger orders. Our mission at Untold Stories Marketing is to help publishers and the creative community spread the news about their latest projects through improved solicitations and branding, targeted emails, and interactive sell sheets, so retailers can place their orders with greater confidence.”
As a rare comics professional who has worked closely with retailers, publishers, creative talents, and distributors alike, Philips brings a broad understanding of their needs and expectations to Untold Stories Marketing.
“Working with Adam has always been an absolute pleasure, whether on creating our custom covers, or in sharing information with an eye to strengthening the industry,” says Jennifer Haines, president of ComicsPro and owner of the Canadian comic book retail chain The Dragon. “Adam wants retailers to succeed, and he has both the experience and the foresight to help us do so. This forward-thinking approach, coupled with his robust network of industry contacts, puts him in a unique position to offer exceptional marketing solutions, and I for one can’t wait to see what he has in store.”
As Director of Marketing Services at DC, Philips ran the company’s complex solicitation process, created the publisher’s retailer communications, created and presented content for retailer events, developed advertising campaigns, and much more.
Philips began his comic book career in the 1980s as a contributing writer with Marvel Age, and was soon hired as an assistant editor at Marvel Comics, where he worked on Marvel Age, Doctor Who, Howard the Duck and other titles. He also worked as a freelancer for Archie Comics, Eclipse, Fantagraphics, and Topps, and covered comics for Entertainment Weekly in its early days.
In 1990, Philips joined Welsh Publishing Group, editing magazines for young readers starring Superman and Batman, the Teenage Mutant Ninja Turtles, and The Simpsons. Philips joined the DC staff in November, 1994, where he remained until this past February.
Untold Stories Marketing launches its new website in April 2021 at UntoldStoriesMarketing.com. The agency will soon announce working relationships with a few select publishers and comics-related organizations, and anticipates supporting writers and artists in positioning their latest creator-owned projects in the near future.
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