AfterShock Comics Kicks Off Recruitment for
Brand Ambassador “Army”
Top Independent Publisher to Expand Retail Representative Team by 30
Los Angeles, CA (April 12) – AfterShock Comics – publisher of many of the most talked about independent titles of the past few years including ANIMOSITY, A WALK THROUGH HELL, DARK ARK, BABYTEETH and most recently, DARK RED – today began expansion efforts of its retail representative team through targeted recruitment led by Senior Retailer Relations Manager RuthAnn Thompson.
Recruiting two highly-trained and knowledgeable comic enthusiasts and service-oriented representatives in each of its 15 territories throughout North America, the “AfterShock Army” program is designed to enable AfterShock to visit and communicate more frequently with stores in all key markets. The original program began more than two years ago, when members of AfterShock’s editorial and marketing teams – most notably Publisher Joe Pruett – began visiting close to 300 stores across North America with the aim of creating awareness of AfterShock’s wide and diverse offerings with both retailers and their customers, and gaining a deeper understanding of the daily challenges faced by the retail community,
“As AfterShock looks to surpass the 100-title mark over the next 24 months, our retailer relationships have been and will continue to be a crucial factor in our ongoing success,” said Thompson. “This dramatic expansion of our long-established and highly visible ‘store visit’ program is just one example of AfterShock’s ongoing commitment to the direct market.”
The “AfterShock Army” recruitment phase will be supported by ads appearing online, in social media and in AfterShock titles. Interested fans are encouraged to visit AfterShockComics.com/AfterShock-Army for full details and to take a short informational survey – the first step in the recruitment process.
“Our retail partners have helped transform the idea of AfterShock into the reality that is AfterShock,” added Thompson. “We’re excited to begin the search for like-minded enthusiasts who are as passionate as we are about comics and the people that sell them.”