TwoMorrows’ new book Groovy is a far-out trip through Flower Power pop culture
(RALEIGH, NC) On November 15, TwoMorrows Publishing releases Groovy, a new full-color hardcover book that explores pop culture of the ’60s Flower Power era, when it was all too beautiful! This far-out trip to the days of lava lamps and love beads revisits that era’s rock festivals, movies, art—even comics and cartoons, including the 1968 ‘mod’ Wonder Woman and R. Crumb. From Woodstock to “The Banana Splits,” from “Sgt. Pepper” to “H.R. Pufnstuf,” from Altamont to “The Partridge Family,” it’s a psychedelic pop-culture trip that doesn’t require any dangerous chemicals.
Writer and designer Mark Voger (author of the acclaimed book Monster Mash) missed the boat on the hippie movement, being old enough to realize what was going on, but too young to take part. “I had my first instance of transcendent grooviness when I was 12,” Voger recalls, “and the strongest drug in my system was Pepsi. I had been wondering about all this “grooviness” I was seeing and hearing about on TV, in movies and over the radio. I became a short-haired, underage, undercover suburban “hippie” by buying groovy stuff from the mall with my lawn-cuttin’ money, in order to groovy-ize my bedroom. (I did this before Greg Brady.) I bought a skull ashtray, an incense burner, two spinning psychedelic lamps, an imitation black-light bulb, and posters: Raquel Welch in a fur bikini, Peter Fonda riding his chopper in “Easy Rider”, and lots of psychedelic DayGlo designs. Mind you, no self-respecting “actual” hippie would ever shell out for this manufactured tripe, but at 12, what did I know?”
The author’s later career as entertainment writer for the New Jersey Star-Ledger newspaper led him to interview numerous celebrities from that era—contacts that were invaluable for this project. In addition to covering pivotal moments of Flower Power blooming in pop culture, Groovy presents dozens of full-color photographs of, and features interviews with, icons of grooviness such as Peter Max, Brian Wilson, Peter Fonda, Melanie, David Cassidy, members of the Jefferson Airplane, Cream, the Doors, the Cowsills and Vanilla Fudge; and cast members of groovy TV shows like “The Monkees,” “Laugh-In” and “The Brady Bunch.”
Voger continues, “If I was born 10 years earlier and grew up in San Francisco instead of South Jersey, Groovy would be a different kind of trip. For no true hippie would countenance the corny, co-opted psychedelia of “Laugh-In” or “H.R. Pufnstuf.” Nonetheless, these things happened. Perhaps the psychedelic walls behind Fleagle, Bingo, Drooper and Snorky inspired a child to later investigate Milton Glaser or Stanley Mouse. Yeah, the Jefferson Airplane has more cred than the Cowsills, but Groovy is as much about the cheezy corporate cash-ins as the druggy, organic inception of a genre.”
This full-color hardcover is 192 pages long, and retails for $39.95. It is available now in both print and digital editions, through TwoMorrows’ website (www.twomorrows.com), comic and bookstores through Diamond Comic/Book Distributors, on Amazon.com, Target.com, Walmart.com, and through the company’s app on the Apple and Android platforms.
A limited number of digital and print review copies are available upon request—please specify the format you prefer. If you have not reviewed for TwoMorrows previously, please include a brief statement of your credentials when requesting review copies.
Groovy: When Flower Power Bloomed in Pop Culture
(192-page FULL-COLOR HARDCOVER) $39.95
(Digital Edition) $13.95
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