Contest launches to create content for Alvin and The Chipmunks
ALVIN AND THE CHIPMUNKS GET NEW DIGITAL HOME THANKS TO BAGDASARIAN PRODUCTIONS AGREEMENT WITH TONGAL
YouTube Channel to Feature Legacy Footage, Clips, and Original Lifestyle Content; Celebrates New Chipmunk Album with Launch of UGC Campaign
Los Angeles, CA—— Bagdasarian Productions, the company behind the beloved Alvin and The Chipmunks franchise and owned by Ross Bagdasarian and Janice Karman, today announced its agreement with creative network Tongal to build a digital home for Chipmunk fans around the world. The new Alvin and The Chipmunks YouTube channel features legacy footage from the Chipmunk series, as well as never-before-seen content and original opportunities for fans to contribute to the channel’s growth.
In celebration of the new channel and recently released Alvin and the Chipmunks album, Nuts 2 U, Bagdasarian Productions and Tongal today launched a contest to source videos from fans starring their fun, cute and just plain adorable dogs. Winning videos will be featured in the official music video for “Puppy Love,” which will premiere on the YouTube channel.
”It’s exciting to find new ways to connect with our four generations of fans,” said Janice Karman, President of Bagdasarian Productions.
“We’ve been using carrier pigeons and pony express. This is way better,” said Ross Bagdasarian, CEO of Bagdasarian Productions.
“In 1965, Dylan went electric and now, in 2017, Alvin is going digital,” said Tongal Co-Founder and Chief Creative Officer, James DeJulio. “This partnership speaks to Tongal’s commitment to creating awesome content by the fans for the fans and, as a huge Chipmunks fan myself, I’m excited to help work on the franchise and invite people around the world to create with Alvin and the gang in a whole new way.”
With four generations of fans, The Chipmunks is one of the only properties that has enjoyed tremendous success in music, television and feature films. Born out of a number one song, The Chipmunks have gone on to sell more than 50 million records, garnered six Grammy’s and sixteen Gold and Platinum albums. Today, Alvin and The Chipmunks is the bestselling group in the history of children’s music.
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